Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.

The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.

All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.

Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

Build Brand Awareness
Inbound Traffic to Your Site
Generate Natural Link Popularity for SEO

Building Brand Awareness

As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you’ll want to be creative and use the right context that relates to your target audience.

Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or “SEO”), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.

Inbounding Traffic to Your Site

The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.

This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about ‘what to do when faced with DUI charges.’ Any traffic coming from that article could very well be a highly qualified lead for the attorney’s legal services.

Generating Natural Link Popularity for SEO

When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as “link bait”) is one of the many effective approaches of content marketing.

Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.

Developing Your Strategy

Putting together a successful content marketing strategy will depend on the resources you have on hand. You’ll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you’ll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you’ll need to get creative as to how you approach the strategy for your business.

Why Do You Need an Online Marketing Strategy to Be Successful?

Are you a business owner using the internet? If you are then you must understand why it is vital to have a marketing strategy online in order to get to the success you have always dreamed of.

When your business is online the only way for people to find you is for you to market that business. Traffic is the key to being successful online with any business.

That is the main reason that a marketing strategy online is so vital to your business. If people can’t find your website then they can’t spend their money with you.

You want to make money right? Of course you do and that is another reason why a advertising strategy is so imperative.

When you don’t market your business online you will not make any money. That is why you have to have an effective strategy that will bring traffic to your business so you can make that money.

You want to take the time to do your research and learn about one effective marketing strategy at a time. There are many different strategies that can be used and you definitely want to use more than one of them.

You just want to remember that it is important to learn them one at a time so you can put them into action before adding another one. That way you have one strategy working to bring traffic to your site while learning another one.

Do this until you have 5 to 7 different strategies working at all times to bring you traffic. Here are a few tactics you want to take time to learn and use for promoting any business on the internet.

Article marketing

Social networks

Blogging

Forum marketing

PPC or Pay Per Click

There are so many others that can be used also and you can even combine them to get the most traffic. Many successful internet marketers use both paid and free advertising to drive high traffic numbers and make more sales.

For example, you can add article marketing and blogging together to get the most traffic. You could also do pay per click advertising and SEO your keywords in new web pages or blog posts.

The thing to remember is that a marketing strategy is the only way you can be successful with any business. Don’t forget this and not build your own promotion strategy because this is the sure way that you can fail with any internet business.

A good online marketing strategy is the key to finding the success you have always wanted. Without it, you will always struggle to build a business that won’t be going anywhere.

Finding Free Online Games Is Simple

Game developers are finding new ways to get their ideas into the hands of the public. Any search engine can steer you in the direction of stick games, adventure games, or even murder mystery suites. This is a great way to get computer game entertainment without spending any money. Many times, the games are Flash based, which allows users to play the complete game without downloading anything. When you can sit at your desk or on your laptop and play free games, you learn which development companies are on the cutting edge of the industry and can reap all of the benefits of free entertainment. In today’s economic climate, isn’t free fantastic?

Search Engines Can Help

When you utilize a search engine to find free games, you are not tapping into just the specific game title. In fact, you can search various genres or designers, and in many cases, you will learn about companies that you never knew existed. The larger gaming companies that charge upwards of $50 for titles have an army of developers at their disposal, which explains the high cost of the game-play. Smaller development companies often have unique takes on classic gaming styles, offering up simple yet entertaining modules that are playable 24 hours a day. Stick games, for example, have become very popular, and though the animation is simple, stick figures can be hilarious when they are performing different actions or acting out storylines.

Ingenuity Always Reigns Supreme

Consider the amount of time that is put into the graphics that many gaming companies release. The expense is passed onto you, which we explained before, but they are also sacrificing gameplay or story development to bring you incredible visuals. This isn’t where you will find new takes on gaming styles. Instead, these online game providers are taking chances with various gaming techniques and are not relying on the graphics. Instead, the gameplay is the focus. Nothing can spark a gaming revolution like experimentation in gaming styles. Many titles that are popular for PlayStation or Xbox have developed various gaming techniques by getting feedback from online gaming platforms. In essence, in playing, you are helping to shape the future of gaming.

Setting the Bar With Stick Games

From classic hangman to fully executed adventures, stick games have become one of the preferred methods of flash or online gaming modules. You can create an incredibly interactive and exciting game, but that does not take the fun out of the classics. And, because so many developers moonlight as online creators, you are getting quality time with some of the industry’s most brilliant minds. When playing, be sure to let the designers or creators know what you think. It will help them create games that users enjoy and ultimately improve your overall experience.

The online gaming movement has gained momentum largely in part because many graphic artists and programmers look to get “out of the box” when they aren’t working on corporate projects. You can enjoy the fruits of their labors by simply searching for free online games and choosing the genre that appeals to you the most. Stick games are a shining example of how graphics do not always equate to a great gaming experience, so do not be deterred by the “stick figure” style. Many actually find these graphics to be fun, and because the simplicity is intentional, you will likely realize the brilliance of the entire concept.

Getting some great entertainment without spending money is a venture that many only dream of, but some of the best game creators in the world are offering up their skills for your enjoyment. So, fire up your internet browser and get ready to have some fun!