Why Your Business Needs Web Video Marketing

Build Your Brand

Plain and simple, video is the most engaging content available creating a multi sensory experience for the viewer. No other advertising medium can trigger an emotional response the way video can. As a result, this makes the greatest impact on your prospects and customers.

Video is also the most effective ways to get your face, voice and brand all over the Internet positioning you as a leader and an expert in your field. When people see you, you become real and this humanizes the experience differentiating you from your competitors by putting a face/voice on your business.

Viewers also get to know you through your videos and if they like and trust you, they will want to do business with you. If you are truly sincere in your desire to help others, your videos will convert like wildfire and unlike traditional forms of advertising your web videos have no expiration date!

What this means is that your videos are out there working for you 24/7, educating your prospects about your product or service even while you sleep.

Web Video is a Growing Mega-Trend

I have three words for you, YouTube, YouTube and YouTube. Why does YouTube matter in social media marketing?

-Over 2 BILLION video views per day (double the prime-time audience of all 3 major US broadcast networks combined)

-Every minute of the day, 24 hours of video content is uploaded to the platform.

-YouTube is also the fastest growing search engine currently ranked #2 in the world only behind Google.

-People go there to look for videos to answer their questions, show them how to do something, or review a product or business.

-YouTube has become more than just a place to park your videos. As a social network, it is a place to build an audience where people subscribe to your channel and come back to watch and learn more about what it is you have to offer.

-Videos are also part of Google’s search engine results which means increased visibility as well as becoming a powerful tool driving traffic back to your website, blog or the site of your choosing.

Engage Your Audience With Content That Provides Value

The first step in creating engaging content is to identify exactly who your audience is. Once you are clear on whom you are targeting, the idea is to create messages that resonate with this audience.

This is your chance to educate the consumer about your product or service focusing on the benefits that your product/service will bring. Keep in mind that consumers are generally looking to solve a problem or address a need while in the research phase prior to making a purchase decision. What you need to do is deliver the solution in order to gain their business.

Your web videos can brand you as an instant expert in your field if you can deliver a compelling message that adds value. By educating the consumer you can improve the quality of their lives. Not only does this include information about what you do, but simple tips or strategies that they can implement as well.

Once you gain a satisfied customer, an engaging and powerful content strategy is to capture a video testimonial that can be shared on your website, blog and/or social media site.

Testimonials are potent forms of social proof. 78% of consumers trust peer recommendations, so sharing your videos on sites such as Facebook and Twitter become the new “word of mouth.” Users of these sites seek and make recommendations for products and services and share their experiences with friends and followers.

Also, it is important to incorporate a call to action within the web video itself. Viewers need to be told what to do so that may mean visiting your website, picking up the phone to call you or even sharing the video with their friends on the social media sites.

In summary, your web videos can help get you found online, are the most dynamic forms of content that engage your audience and can also be shared in follow up campaigns such as e-mail keeping you fresh in the mind of the consumer.

Local Marketing Guru is a Philadelphia Internet Marketing firm that specializes in helping local businesses establish a complete web presence and dominate their niche online.

How To Choose The Right Auto Repair Shop

When you decide to have a car today, you are considering so much more than you used to. The economy has made us all leery of spending where we don’t have to but in many places in the world, you need a car. This is an expense in several ways and they are; the car payment, the insurance as well and if you are making a payment each month then they require full-waiver which is collision etc. On top of that, you have the car repair. This is the one to factor in today because if you make a payment and the car breaks you still need to pay that car note least you lose the car. This is a headache but if you screen auto-repair shops before you have a repair you can feel out the situation and get better service and a better price. Most people don’t think of and don’t want to think of a car repair shop until it is too late and something goes wrong with the car but some good research at different times during the year is something worth doing.

Some tips to choosing the right auto repair shop and tire dealer

The next time you go for an oil change look at the place to see if they do anything else like tires or auto repair. If they do then check out the prices while you wait for the oil to be changed and the tire rotation to be done and get to talking to the mechanics and the staff because statistically people who are well-known at an establishment are more likely to get great deals and less likely to get ripped off.

Check for whom they are accredited by as well

Credentials go a long way and you should look to see who endorses them and who recommends them. The American Automobile Associations endorses and rates auto repair shops all over the U.S. and Canada. You may even ask them if their mechanics are certified and who certify them.

Private garages versus chains and dealerships

For auto repair, you have choices as to who you go to and there are differences you should take heed of. There are many people who insist on bringing their cars into the dealership to be repaired. This is fine when a new car is still under warranty but people continue to do so after the warranty is expired. This is a fools-game of sorts because it is the most expensive option. The second choice is a chain like an auto parts dealer. They are good for the parts but as far as the services are, concerned it can be cheap or it can be expensive depending on what the service is you are having done so be aware and shop around.

4 Popular Online Free Shooting Games

If you are a fan of video or computer games then you know it has taken a lot of alterations and advancements to get to the level that they are at these days. In the past and even in some cases today, video games can cost you a lot of money to purchase; however, with the emergence of free online games, you no longer have to spend cash on games to enjoy a good game. If you are a lover of action, then online games will not disappoint you since there are numerous types of free shooting games online. Some of the most popular online games that you are sure to enjoy include the following:

> F.E.A.R. Combat

If you have never played this free online game then you are missing some hot action. For those of you who do not know, F.E.A.R is a short form of First Encounter Assault Recon. Many people have been playing this game for many years on their computer but now can enjoy the newly released multi-player online version. Though the name is just an acronym, fear suns up the theme of the game. You can either choose to play a Special Forces member or as one of the cloned soldiers. You can now download the game free from various online sites.

> Gunz the Duel

This is not just any other online shooter game. It offers the ultimate experience in terms of graphics and effects. The game allows you to use both guns and swords as your weapons to fight bad forces. It involves acrobatic features that create are entertaining to watch. You can acquire new and advanced weapons by attaining higher levels of the game or by purchasing using real money. Once you download the game, use your web browser to start it whenever you want to play.

> Warsow

This is a fast shooting game featuring interesting acrobatic moves to keep you glued to the screen. Some of the acrobatic moves are complicated but once you learn them you can really move fast in the game. To help you get the hang of it, the game comes with a few tutorials. It is as much about shooting as acrobatics.

> Nexuiz

This is the fourth most popular online shooting game that you can download and play free. The game is fast paced an employs the use of unique weapons besides guns. If you want to experience some adrenaline rush then this is your game.